Appleton Creative

We had the pleasure of working with Appleton on a complete rebrand and marketing strategy, and the experience exceeded every expectation. Unlike other firms, Appleton took the time to truly understand us as a team and a company before putting any strategy in place. They built an authentic brand refresh where our personality and future vision worked seamlessly together. From a comprehensive marketing plan and refreshed messaging to a new website, social media, and video, the entire process was thoughtful, collaborative, and smooth. What sets Appleton apart is how they work alongside your team, not just for you. They listened, guided, and delivered a brand that reflects both who we are today and where we’re headed. On top of that, they share our commitment to community, giving back, and paying it forward — making them not just a marketing partner, but a true partner in purpose.

We worked with Appleton to build the Florida Center for Behavioral Health Workforce website from the ground up, and we are really proud of the final results from our collaboration. Appleton was especially strong on the technical and strategic side of the project, helping us translate a complex mission with many different audiences into a website that is easy to use and navigate. A standout achievement was transforming hundreds of rows of behavioral health workforce data into a custom interactive data dashboard that makes statewide workforce information accessible, usable and actionable for policymakers and other decision-makers. Appleton built a custom interactive map and projected supply/demand line graph of Florida’s 67 counties and six regions that pulls directly from the data, allowing stakeholders to quickly filter by provider type, county or region and clearly see where the workforce exists and where gaps remain. We are very pleased with the final site which brings together data tools, career information, education pathways, reports and research in one centralized, reliable resource that will grow with us over time.

Appleton Creative has been an exceptional partner in elevating our brand. Their team created a fresh, modern logo that perfectly reflects who we are and thoughtfully redesigned our website to be more intuitive, engaging, and visually compelling. Throughout the process, they were collaborative, responsive, and committed to getting every detail right. We are thrilled with the final product and highly recommend Appleton Creative to any organization looking to strengthen their brand and digital presence.