Nutimo ApS

This book is truly amazing! It's easy to read and full of great tips that are valuable no matter what your level. I'm 14 years old and I've learned so much from reading it. It's really cool that Simon shares his 15 years of experience, both in increasing conversion rates and giving good advice to businesses of all sizes. I made all the basic mistakes and this book really helped me correct them. I can't recommend it enough!

Simon does it again, as with his previous books! Concrete, straightforward and with examples of optimal implementation from reality. As hoped, and even after 7 years in the e-com game, Simon's book has just added 6 new tests or tasks to my list, which we will implement across the site, shipping prices and customer service. You get something to do with this book and therefore it is relevant for all webshops that want to take a shortcut to more growth without so much chatter. And if you have read the first version of the optimization book (like me), then there are still quite a few new tips.

I've personally worked with Simon and can say that he excels as a consultant - he has great knowledge and skills backed by years of hands-on experience in the industry.