Terzetto Digital

The Terzetto Team partnered with our small business to take a deep dive into our digital presence and marketing efforts. The process was low-overhead for our team, well thought out and extremely insightful. The assessment provided strategic insights for consideration along with tactical actions to immediately tune-up our online persona. One of the best business-to-business projects I've ever participated in.

Our independent small bike shop was struggling to get noticed by new customers because we had a very limited online presence. We took advantage of a grant through the City of Dublin for marketing assistance and we were matched with Richard Wilkinson and his company, Terzetto Digital. Richard and his team conducted an in-depth marketing analysis and looked at our Google Business Page, Yelp, our website and visited our store. After analyzing our unique store, they met with us and explained their findings in depth. Without writing a novel, here’s what we were told: Our website was not at all doing the job of keeping customers engaged, as we had about a 69 second average visit per click but to make matters worse, we had no coding for Google to search, so we weren’t coming up when people searched for bike shops etc. Our Google Business Page wasn’t being utilized as much as it could be, as we had outdated photos, very little content etc. and we weren’t ranking high in key word searches because our Google profile lacked information to “search for”. On top of the online results, we learned that our store wasn’t keeping our existing customers engaged because we didn’t try to contact them once they completed their shopping experience. Richard and his team offered several solutions for our store and we ultimately decided to keep our current website but have his team expand the content and optimize it for search engines. To keep engaging with current customers, his team created a template for us to use for sending electronic newsletters and we were taught how to create future distributions and how to look at the results. They even suggested we create a birthday club for children. We immediately started a birthday club and already parents love the idea. We were able to maximize our Google Business Page ourselves, which was pretty easy – we updated the photos and add more products to the page etc. The entire process of working with Terzetto Digital was amazing. We really didn

It is extremely difficult to find a marketing team and SEO expert that you can trust, so we were incredibly lucky to receive a personal referral for Richard and his Terzetto team from another fitness studio owner in a non-competing, nearby city. We have owned and operated DIAKADI Fitness in the very competitive market of San Francisco for 21 years. We came to Terzetto with a beast of a DIY Squarespace website - over 100 unique pages - in desperate need of a clean up and new SEO strategy. We worked directly with Richard to research and study our brand, client base and competitors. This helped us develop a clear strategy for our work together. His team did an excellent job of matching the look and vibe of our brand in every change. Richard's advanced knowledge of marketing and current search engine optimization methods is truly inspiring. He does an excellent job of teaching me the 'why and how', while also managing all of the heavy lifting and intense data studying required to master a site's SEO. Their user-friendly reporting dashboard and constant results analysis helps me avoid the frustration of overwhelming Google Analytics reports. We consistently monitor our work and changes following the idea of controlled experimentation (making small, measurable changes and studying the results), so that we know what is working well and what needs to be adjusted. I have complete trust and awe in Richard's knowledge and his team's excellent work. I look forward to our ongoing work and marketing analysis together.