We Are Digital

We have an online store and wanted to focus on marketing professionally for the first time, with both short- and long-term goals. With that in mind, we partnered with WAD, explicitly focused on sustainable growth and measurable ROI ("we invest €X and get €multiple out of it"). This first year was a test: if we saw results, we would engage further. We agreed to a partnership of approximately €60,000. First, we commissioned a completely new online store through one of their partners to ensure accurate tracking and effective marketing. That process was extremely difficult and delayed for months. Only then could the marketing campaigns begin. Remarkably, WAD themselves admitted shortly after launch that the newly built online store was technically unsuitable for accurate tracking and marketing. This was precisely what we absolutely wanted to avoid by working with their partner through them. This prevented campaigns from being properly monitored or evaluated. Despite this known issue, which apparently also occurred with several WAD clients, campaigns continued as usual and marketing budgets continued to flow, without any proposals for pausing, adjustments, or structural solutions. Furthermore, fundamental content errors occurred, such as email automations with links to non-existent surveys. We discovered this ourselves at the end of the process. It is incomprehensible that such flows were not monitored. An additional paid giveaway for a trade show in October 2025 (separate from the annual agreement) also went wrong. The QR code didn't work for the first three days of the trade show, precisely the busiest period, resulting in hardly any leads being generated. This was only communicated afterward. While previous trade shows generated over 400 leads, this campaign resulted in only 39. Moreover, several monthly budgets from our annual agreement were spent on this campaign without our prior approval. During the trade show, WAD was promised full responsibility for this: co