City Rank
#15 of 28
Location
Kitchener, Ontario
About
Primary People Group is your trusted partner for HR consulting. We help businesses of all sizes attract, retain, and manage top talent. From outsourcing HR functions to customized staffing solutions, we will help find the right solution to build a stronger, more productive workforce.
Rated 5.0/5 based on 8 Google reviews as of September 23, 2026.
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The Primary People Group and Jacinta Grootjen bring tremendous insight and depth in supporting organizations to not only identify, but develop and/or resolve opportunities and challenges, respectively. I’ve used them on a range of projects and they always deliver excellent results. They are agile, quick and effective - always on time and on-budget. They are not an average consulting group rather, they are a powerful turbo boost to any Executive Leadership or HR team.
I had the pleasure of working with Jacinta at Primary People Group on a role mapping project for my company which aimed to map out next steps for my team's growth. She supported with identifying key risks and capabilities of our team, highlighting where a new resource would best fit in our team's structure. Since our newest team member joined, the benefits and role this person plays on our team has exactly the benefits Jacinta said would materialize. We're so grateful to have worked with PPG and would recommend her to any prospective client!
I have had the pleasure of working closely with Jacinta Grootjen at Primary People Group for the past 3 years and I can confidently say that she is one of the best in the business. Jacinta is not your traditional HR leader - she is progressive in her thinking and adjusts her approach depending on the task at hand. Her expertise and knowledge of HR are unmatched, and I have learned so much from her over the years. But what sets Jacinta apart is that she quickly becomes a valued member of your team. Jacinta became such an integral part of our team that we included her as part of our senior leadership team and she provided invaluable guidance on complex HR challenges. She always went above and beyond to help us succeed. I would highly recommend Jacinta to anyone looking for an HR consultant who will be a true partner and help drive business success!
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