Web Advertising Association

I attended today's lecture without having read much of the text beforehand, but I found the overview to be very easy to understand. I think this would also be a good training tool for companies to teach their employees about online advertising.

I learned a great deal from the thorough instruction I received, starting from the basics. The Bronze course had a textbook and curriculum that was easy to follow, even for beginners in web advertising.

I took the Bronze course in the fall of 2021 and the Silver course in the spring of 2023. Since it had been some time since I passed the Bronze exam, I reread the official textbook before taking the Silver course, and it was really helpful! The course covers a wide range of basic advertising knowledge, so I was able to fill in the gaps in functions and ways of thinking that I had normally overlooked. It also covered key points that operators should keep in mind, which I felt I could apply immediately in practice. The Silver course is taken by those who passed the Bronze exam, so I felt that many of my classmates also had some experience. As we worked through practical exercises, I learned a lot from hearing the rationale and ideas behind other people's ad creatives. I've been wanting to learn web advertising properly for years, so I feel this is the perfect community for me. At the same time, it highlighted my own shortcomings and areas I need to study more, and I feel I need to further improve (laughs). Thank you for your continued support.