Havas Chicago

Home Village Work People Contact We’re in the business of meaning. It shows in our approach to the work. We believe that brands succeed when they’re meaningful in an ever-evolving world. Because if a brand means something to people, they’ll feel something. And if they feel something, they’ll do something. It’s reflected in our obsession with fostering a diverse environment for our people and partners, placing them and our greater purpose above just profits. Meaningful Brands™ For the last fifteen years, Havas has been dedicated to understanding and building Meaningful Brands™. Its annual Meaningful Brands™ report is a landmark study of brand value which interrogates new behaviours, shifting cultural dynamics, and priorities for people, businesses and brands in a complex world. The latest study surveyed 91,000 people across 10 global markets, along with 1,300 brands across 42 categories and reveals that: 72% of people surveyed are tired of brands pretending they want to help so